Mostafa Alwash
Publikasjoner
-
Alwash, Mostafa; Savarimuthu, Bastin Tony Roy & Parackal, Mathew (2021). Mining brand value propositions on Twitter: exploring the link between marketer-generated content and eWOM outcomes. Social Network Analysis and Mining. ISSN 1869-5450. 11(1). doi: 10.1007/s13278-021-00790-8.
Publisert
30. sep. 2021 16:38
- Sist endret
20. sep. 2022 14:31